About Spinny

Spinny is India's most trusted full-stack platform for buying and selling used cars. Operating a network of physical Car Hubs alongside its digital marketplace, Spinny lets customers browse over 10,000 inspected vehicles online, book test drives at a hub or at home, and complete purchases backed by a 200-point inspection, a 5-day money-back guarantee, and an assured resale value. On the supply side, Spinny sources vehicles directly from individual sellers and local dealers, inspecting, pricing, and reconditioning every car before it reaches a hub for resale. Industry

The Challenge

1. Low-Quality Leads Went Unworked1. Low-Quality Leads Went Unworked A large share of Spinny's inbound demand-side leads website enquiries, app drop-offs, and campaign clicks were marked low intent and deprioritized by human telecallers, who focused their limited time on leads that looked "hot" on paper.

2. Manual Follow-Up Didn't Scale Converting interest into an actual hub visit requires multiple touchpoints confirming preferences, checking hub inventory, and nudging the customer closer to a booked slot. Doing this manually across thousands of daily leads was inconsistent and expensive to staff.

3. Preference Mismatches Caused No-Shows When test drives were booked without properly capturing a customer's budget, body-type, and fuel-type preferences, customers arrived to find the hub didn't have the right car, hurting the hub visit experience and wasting agent time.

The Solution: A Voice Agent That Never Deprioritizes a Lead

CallKaro AI built and deployed a voice agent for Spinny's demand funnel that treats every lead regardless of how it's scored with the same structured qualification and booking flow, then follows up until the customer either books or opts out.

- 100% Lead Coverage Because the voice agent places outbound calls automatically at scale, Spinny no longer needs to triage which leads are "worth" a human agent's time every lead, including previously deprioritized low-quality ones, gets called.

- Preference-Based Slot Booking The agent captures budget, preferred car type, fuel type, and location during the call, cross-checks live hub inventory and slot availability, and books a test drive that actually matches what the customer is looking for.

- Persistent, Natural Follow-Ups For leads that don't convert on the first call, the agent runs a follow-up cadence in natural conversational Hindi/English, re-confirming interest and re-offering slots until the customer visits the hub or explicitly declines.

How CallKaro AI Powers Spinny's Demand Funnel

1. The voice agent places or receives the call and opens with a natural, human-like conversation to establish intent and rapport, regardless of the lead's original quality score.
2. It asks structured qualifying questions budget, preferred make/model or body type, fuel type, and preferred hub and checks these live against Spinny's inventory and slot-booking APIs.
3. Once a matching slot is found, the agent confirms the test drive booking on the call and sends a confirmation, removing the need for a human agent to manually schedule.
4. For undecided or unreachable leads, the agent automatically re-engages on a follow-up cadence, resolving objections and re-offering suitable slots until the customer commits to a hub visit.

Results

1. 100% Low-Quality Lead Capture Every demand-side lead including those previously written off as low intent now receives a structured, qualifying conversation instead of being silently dropped.

2. Higher Lead-to-Schedule (L2S) By matching customers to slots that fit their actual preferences and persistently following up, Spinny has seen a meaningful lift in the percentage of leads that convert into booked test drives.

3. Reduced Manual Telecalling Load Human sales agents are freed from first-pass qualification and repetitive follow-up calls, and can focus on high-touch, in-hub conversion instead.